Find "Under The
White Hot Spot" features that have gone before!
Before you peek-a-boo at the inside below, stop! What rhymes with
“order?” Pick a few good words, read on and then (and only then!)
check out the inside verse
This 5x6” card is an early example of a die-cut; primitive by today’s
more intricate standards, but still charming in its own way. The gabled
roof slants upward on the upper right hand margin and there’s a slight
indentation for the chimney, upper left. The Tag Line outside—Best Wishes
To The Happy Family—plus the bird’s eye view (If the bird is sitting on
the windowsill) of Mom, Dad and Baby tells us right away that indeed,
“Congratulations are in order.”
Figured out yet what the inside line will be? Scroll down, if you
haven’t already—“Just heard of the arrival of a brand new Boarder!” We
love the fact that the verse is just as fresh and timely today as it was
50+ years ago. Once again, the scan doesn’t do the inside justice. Here
we’re treated to not only a die-cut stork holding a baby in a blanket that
actually swings as if it’s airborne, but the stork pops up in our face as
it prepares to drop baby down the chimney into the waiting arms of mom and
Opening the inside doubles the closed outside width – 10”. But our
friendly stork’s wing span adds an additional 2.5” to the length—this is
one major stork. The wings fold down and check out the inside card—you
can see the perforation down the center of the bird’s head and beak.
All this makes for a perfect inside fold that never gives itself away
simply by looking at the outside.
Finally, notice the gender of the baby isn’t noted. The clever artwork
outside gives us an equal mix of blue and pink (although we admit we’ve
never seen a pink roof before) and inside, although the baby’s blanket is
pink, our “Brand new Boarder’s” eyes are blue and the haircut is a
distinctively male style.
So, although we’re not sure if Loretta (her name’s on the envelope) had
a girl or a boy way back when, we do know card companies, even today,
prefer some verses to be as generic—therefore as wide-reaching—as
Someone’s definitely under the weather here and it appears to be a
sad-eyed hound dog with a thermometer reading off the scale. The outside
line just screams rhymed, metered poetry and we’re taking an educated
guess here when we deduce the inside will end with “Get Well” to rhyme
with “For A Spell.” The drawing is so big and in your face that it
catches one’s eye immediately; the only quarrel we have with the outside
verse is if you start off with one conversational contraction “Don’t,” you
really should follow through with the less stilted “you’re” rather than
“you are.” (I know, I know—the writing instructor inside me is showing!)
The scan doesn’t do the card justice inside because the scan is
flat, whereas the card is very much 3-D. The ears fly upward when you
open the card, just like our new American Fox Hound, Sally, whose ears fly
up when she runs in the wind. The “Perk Up” is perfect verse/visual
interaction with the perky ears. Although you can feel the extra weight
inside before opening the card, the ears still come as a gleeful
surprise. This card is very unique in that even though it is a single
fold, there are TWO single folds glued together on both vertical sides.
The inside fold has an extra 2.5” of paper that hooves up in the center
with a rigid crease. In these folds are where the ears lie, tucked in
neatly until the recipient opens the card and is told to “Listen! Perk
Up..and then GET WELL!
This card is timeless and as enjoyable in 2007 as it would have
been decades ago. It’s a Buzza-Cardozo whose only location is billed as
“Hollywood USA.” It cost 50 cents and measures 5x8-1/8.” The signature
is “To Loretta From Linda” and if Linda hadn’t signed it in ink, we’d be
sorely tempted to erase the signature line and resend it to the first sick
person we knew. If you don’t smile upon opening this card, you must
indeed be one sick puppy.
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Our sexy spouse is wishing her hubby a Happy
Birthday in true Betty Grable pin-up style. The hot pink bow—remarkably
intact—is to remind her husband he’ll always be her favorite Beau.
This is an interesting play on words that involves an outside visual
attachment. When we open the card, we have a very straightforward message
or as The Ohio Express would say it 20 years later in true bubble gum
style...”Yummy, yummy, yummy, she’s got love in her tummy.” The high
heels combined with the swimsuit? I don’t know any women who actually
went to the seashore in that get-up, but they sure liked to pose in it.
The card itself measures 4.75x6” and has a
French Fold (folded once, then folded again). A very old piece of tape
hidden inside this fold holds the knot of the outside bow in place, which
is the reason for the folded treatment—we don’t want the mechanics of the
card showing on the back! The paper is regular paper stock and we’re
surprised it’s held up so well. It’s a Norcross Card from New York and
part of a then-trademarked line entitled “Fluorescent Flo.”
There’s no issue date on the card itself.
However, it came with an envelope sent to a Private First Class at “Camp
Joseph H. Pendleton” (now known simply as Camp Pendleton) in “Oceanside,
Calif.” The postmark is April 22, 1952 at 6 PM from Flat River, Missouri
and the envelope carries a 6 cents air mail stamp. The card was signed
“With Love Always, Loretta” and we’re sure Billy was as touched by this
sentiment as we were. We feel a little as if we’re spying on a love
story here, but from a greeting card standpoint, we thank Loretta and her
Marine for sharing with us so many years later.
Inside...and all you can think
is, "He could get a hernia doing stuff like that! Happy Birthday!
©Renaissance Greeting Cards,
Inc. (Lighthearted Greetings™)
©Amanda Haley (Artist)
Verse written by: Sandra
Reprinted with permission
from ©Renaissance Greeting Cards,
"I love old films and of
course the ultimate film experience is 1939's 'Gone With The Wind.' However,
when I watched the famous scene where Rhett vows to wipe Ashley Wilkes' memory
from Scarlett's mind for one night as he (literally) sweeps her off her feet and
carries her up the stairs, I actually thought: "If he isn't careful, he
could get a hernia!" Yikes! Where had my romanticism gone? While I couldn't
answer that question, at least I knew that I'd mentally composed a solid birthday
Inside...after all, you've lived
through the last third of their history book. Happy Birthday!
©Helene Lehrer (Artist)
Verse written by: Sandra
Reprinted with permission from ©Oatmeal Studios
"This is a perfect
example of how a real-life experience can turn into a greeting card verse. I was
sitting outside my son's classroom waiting for my turn on Parent-Teacher
Conference Day. Next to me was a history book and I flipped to the end, fully
expecting to see Dwight Eisenhower's picture, which was always the last photo in
1950's history books. Imagine my surprise (not to mention, dismay) when
President Eisenhower showed up 2/3 of the way into the text and everything after
that were events that I'd personally lived through and remembered! After I
regained my composure, I knew I had a new twist on the "old" theme of aging.
When life hands you history books..."
witches and bats,
monsters and pumpkins
and scary black cats,
Big hairy spiders,
eyes that are green...
Renaissance Greeting Cards Inc.
Verse Written By Sandra
"Fall is my favorite season and
Halloween, my favorite occasion. So, it should come as no great surprise
that I've sold more seasonals in the Halloween category than in any other.
The card itself is three-paneled, carrying the verse in the inside panel.
I find the artwork totally enchanting due to the rich purples and shiny, raised
greens that invite you to touch the surface. Witches, bats, skeletons and
spiders are just some of the critters who inhabit the card, making it a totally
integrated text/artwork package."
Ribbons and bows...
May you have a lifetime
of sweet pleasures.
Renaissance Greeting Cards Inc.
Verse Written By Carolyn Miller
Reprinted with permission from ©Renaissance
Greeting Cards Inc.
"One of the more memorable times
of my life contributed to this verse. Surrounded and feted by relatives
and friends, my own bridal showers were festive, fun occasions. The
laughter, games, and excellent food were a prelude to a shower of gifts.
It was the happy anticipation of beautiful times to come. As the years
rolled by, 55 of them to be exact, I came to know, in addition to family and
friends, ribbons and bows, the bridal showers provided me with a truly sweet
pleasure-- my memories."
Inside: Happy Anniversary to the
one I love...cleaning up after!
Stock Market (Photograph)
Verse Written By Robin Prevade (2002)
Reprinted with permission from © Northern
Northern Exposure currently has no openings for freelance writers.
Please check Sandra's Tipsheet to see which
companies are accepting freelance work.
"This image was included
in an assignment I was given to write some "everyday
verse." The boy and girl together immediately made me think
that a wedding or an anniversary greeting would be most appropriate.
My first thoughts were the usual, "We've shared a lot" or some
reference to "my cupcake;" however, both seemed trite and
After putting the assignment
aside for a day or two, I went back and a new angle emerged...cleaning
up after! It seemed to capture both the essence of the photograph
and the sentimentality of the occasion, that you love someone so much
you would finds pleasure in doing even the most mundane task for
them. Also, because I didn't go after the obvious
"sharing" or "cupcake" reference, the angle took
on an added element of surprise. The reader is assuming that
"love" is being used to describe the feeling their spouse has
for them, but the added twist instead causes the word to reference the
act of cleaning! The combination of the adorable image and the
universal message makes the card a great pick for almost any spouse
looking to buy the perfect anniversary card."
No longer heard but still sung from
above. Sorry for your loss
Verse Written By Pat Ferdinandi "Flock
"There's a term
used in the parrot community when parrots die--they go over
"Rainbow Ridge" to sing. I wanted to carry the theme through
in reinforcing that a parrot's most common time for singing and
screeching is to greet the morning sun or to say goodbye at sunset.
My first outside design included a parrot (actually Scarlet herself)
with a single flower and a rainbow in the background. After using
Sandra's critiquing service, her recommendation was to utilize an empty
cage or something similar. I decided to use lilies, which of course, are
a common flower for funerals and a perch due to its size, rather than a
cage. I opted for an outside scene because I considered it more
JUST PAY ME
Verse Written By Pat Ferdinandi (2002)
"Starting any new
business takes much time and effort. Since the mortgage still has to be
paid, however, I've held onto my day job and work on my fledgling (!)
greeting card business any spare moment I have. I started a saying at
work and now the entire department repeats it whenever our job gets too
crazy--and our bosses still think we're talking about one of our
Since I was able to get so much mileage out of the saying in my work
environment, I decided I had to turn it into a verse. I was certain many
in Corporate America would feel the same. Since I had reservations using
the three letters due to trademark considerations, I decided to put one
of Sandra's tricks to good use--namely her "three little
Hey, that's next year's
problem! Enjoy the treats of the season.
Verse Written By Pat Ferdinandi (2002)
"I'm known for my
Christmas cookies, which I begin baking on the day after Thanksgiving
and continue until the Sunday before Christmas! Scarlet's favorite
hangout in the kitchen is perched on our kitchen faucet. During one of
my baking sessions, I totally forgot that I left half a cookie on the
Well! Scarlet, who NEVER eats with her feet, grabbed the cookie and
would NOT let it go! It was so memorable (and yes, cute!) that I simply
had to make it into a card. Since people forget about their diets during
this time of year anyway, I played on that theme."
Our happy Dachshund has
eyelashes that Maybelline would envy, eyelashes that set off a pair of
glued-on, Barney Google eyes. His body is really a die-cut and above that
are the words Happy Birthday! Inside? The perfect
Wienerschnitzel...tied on both ends with the rest of the verse: “And
all that BALONEY!” (And thank goodness, it wasn’t spelled Bologna, which,
as far as we’re concerned is a town in Italy—and ranks right up there with
spelling “ketchup” as “catsup.”)
The card itself
measures 3.5x8” and is of heavy card stock, the kind you don’t see too
much of today. The front panel is doubled to support the extras (glued
eyes and die-cut treatment). It is from Hallmark and part of their Slim
Jims line. Cost? 25 cents. Circa 1958—almost half a century ago.
important, it was signed by “Jimmy.” Actually, we suspect Jimmy’s mom
signed it because it’s a very even script for someone who was probably
only seven or eight at the time. We like this card because it isn’t deep
and the eyes still jiggle when we move the card. Jimmy—or Jimmy’s mom—had
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