What is verse critiquing
Verse critiquing is a service provided for
anyone who wants to write greeting cards. It also applies to any product
that relies on words—both serious or humorous—to help sell. These products
Notes, mugs, napkins, bookmarks, plaques, T-shirts and key rings, to name a
few. Critiquing and restoring verses to their true potential enhances their
chance to be sold and printed.
conducts this verse critiquing?
This service is provided by
Sandra Miller-Louden, greeting card writer since 1986. Sandra’s greeting
card work won the coveted Louie Award (the industry’s highest honor) in 1991
and was nominated again in 1992.
work appeared on
Live! With Regis And Kathie Lee;
she has written verses
for actress Stefanie Powers and quarterback Bernie Kosar. Sandra has been
interviewed in many places, including
The National Examiner, Clear
Channel Communication’s Valentine In The Morning Show,
Staples.com, The Christian Science Monitor, International Radio’s Voice of
America, The Washington Post, Glamour, Attaché, (U.S. Air), Talk Magazine,
The Philadelphia Inquirer, KDKA-TV, WTAE-TV, Post-Gazette, Press,
Tribune-Review (Pittsburgh), the
NBC’s The John Walsh Show.
developing a successful greeting card writing course which she taught at her
local Community College, Sandra now also teaches online at
as well as teaching an in-depth 8 week greeting card course and an
abbreviated 4 week course directly through her. This critiquing service is
an integral phase in the development of all facets of Sandra’s teaching.
are the particulars of this service?
Verses should be sent on 3x5” unlined, white
index cards, one idea per card. (Mock-ups and longer prose are critiqued
differently; contact Sandra if you need this specialized critiquing). In
addition to the actual idea, each card should contain a code number (one of
your own making, for ease in referencing during my critique), what occasion
is being written for and the name/address/phone # of the sender on one side
only. The back of the card should remain blank.
Sandra will critique each verse based on
many factors essential for a sale. These include: connection of verse to
the occasion, salability and physical factors (including marketability for
today’s trends, variety and popularity of occasions, length, wording,
placement, font readability, etc.) In addition to specific comments for
each verse, the writer will be given comments concerning the general
overview of the work—its strong points, as well as where improvement could
note: Sandra makes
no claim about the final outcome of any critiqued verse. Her advice is
based on her 23 years as a verse writer, teacher and lecturer in the field
of greeting card writing.
The cost for this service is
verses the writer may send at one time; however, the
number of ideas per envelope is 10. Verses over 8 lines are 35 cents a
line. Artwork accompanying
verses is a separate fee—please email Sandra for a quote. “English as a
Second Language” verses are also negotiated separately—again, email Sandra
for a quote.
check made payable to: Sandra Miller-Louden
must be included at the time the verses are sent. Mail to: Sandra Miller-Louden,
P.O. Box 485, Grantsville, MD 21536. (International Readers, please contact
Sandra via e-mail).
#10 (long, business-size) Self-Addressed, Stamped Envelope
FOUR FIRST CLASS STAMPS
must be included for return of your verses.
time is approximately two weeks.
Any specific correspondence regarding this service may be directed to Sandra
at the above post office box. Please remember to include a self-addressed,
FelshamLdy@aol.com or email@example.com.
(Questions only; I cannot critique online, except under special
My Louie Award-winning verse shows mom looking at her two sleeping
children. The verse reads:
“If only I could think of them
...instead of recharging!”
My Louie-nominated card shows dad with two children sadly gazing at the
“There are many reasons for
you to get well soon.
Your family loves you & needs
Your family is worried about
...Your family is totally
unsupervised in the kitchen!
Get Well Soon!”
Freelance card writing
does NOT consist of tired poetry or recycled jokes. It makes a humorous—or
poignant—statement about our lives and carries a strong me-to-you voice.
FelshamLdy@aol.com or firstname.lastname@example.org